1. Customer Appreciation
(Articles/Business Topics)

... Peters used to talk about locking in a customer, so that you and your customer are joined at the hip. Regular, happy, repeat customers are your bread and butter. The lifetime value of your regulars ...

2. Regulars
(Articles/Business Topics)

... often throw in something extra, or if they were short of change it was not a problem. We knew many of them by name. "Keep your regulars happy - they pay the bills round here, including your wages." ...