1. Frequent Buyer Program
(Articles/Business Topics)

...le, try to make a lifelong customer out of every customer. You spend far less effort to get additional sales from your past customers than you do finding new customers. If you think about it, t...

2. Letting Money Get In Your Way
(Articles/Personal Development)

...id and the next day he is given the department to run. If you are lucky you get severance. You manage a sales territory and become too profitable, so the company divides your territory in half. The ...

3. Editor's Column
(Column/Editor's Column)

...are reading this late) for one more thing to be done before year end, just like you try to make one more sales call at the end of the day before you go home. As they say in Latin, [[Carpe Diem]]! ...

4. Customer Appreciation
(Articles/Business Topics)

...mount. Does that mean if I spend less I am not appreciated? I feel it is more of a promotion to get more sales than real appreciation. Be Specific Be specific about what you are appreciating. Sure...

5. Customer Service
(Articles/Business Topics)

How you take care of your customers is a key factor in your business success. If you take good care of your customers, then you get to keep them as customers, plus they will multiply.

6. Referrals
(Articles/Business Topics)

...r efforts on taking care of their needs, which in turn leads to a more satisfied customer (and satisfied salesperson). Referral customers are less likely to be or become problem customers. This is...

7. Visa Cheques
(Column/Editor's Column)

...ng payment card fraud. In Canada, fraud represents approximately 1/10th of one percent of Visa’s overall sales volume.  So the promotional cheques arrived while I was away, and it happ...

8. Photo Exhibition
(Articles/Miscelaneous Articles)

...noone has bought any there. I am more hopeful that this new exhibition at the library will lead to some sales of my work. The typical customer in the restaurant is not perhaps the sort of person to ...

9. Take a Marketing Lesson from the Girl Scouts
(Articles/Business Topics)

...their cookies door-to-door (my favorite cookie was the Savannah).  Who could resist the charms, and sales pitch, of such an army?  Especially when what they were selling were great tasting c...

10. Regulars
(Articles/Business Topics)

Try to be in a business where you have regular customers who give you repeat business. The value of a regular customer is a predictable regular income as long as you keep that customer.