1. Frequent Buyer Program
(Articles/Business Topics)

Rather than a one off sale, try to make a lifelong customer out of every customer. You spend far less effort to get additional sales from your past customers than you do finding new customers. If ...

2. Letting Money Get In Your Way
(Articles/Personal Development)

... that makes the company money. The owner's son likes what you did and the next day he is given the department to run. If you are lucky you get severance. You manage a sales territory and become too profitable, ...

3. Editor's Column
(Column/Editor's Column)

... done? There is perhaps still time (unless you are reading this late) for one more thing to be done before year end, just like you try to make one more sales call at the end of the day before you go home. ...

4. Customer Appreciation
(Articles/Business Topics)

... than a certain amount. Does that mean if I spend less I am not appreciated? I feel it is more of a promotion to get more sales than real appreciation. Be Specific Be specific about what you are appreciating. ...

5. Customer Service
(Articles/Business Topics)

How you take care of your customers is a key factor in your business success. If you take good care of your customers, then you get to keep them as customers, plus they will multiply. It ...

6. Referrals
(Articles/Business Topics)

... efforts on taking care of their needs, which in turn leads to a more satisfied customer (and satisfied salesperson). Referral customers are less likely to be or become problem customers. This is the ...

7. Visa Cheques
(Column/Editor's Column)

... sales volume.  So the promotional cheques arrived while I was away, and it happened that the mail for the townhome complex was broken into during that time and my mail was stolen. This ...

8. Photo Exhibition
(Articles/Miscelaneous Articles)

... the library will lead to some sales of my work. The typical customer in the restaurant is not perhaps the sort of person to want to buy my photographs. I hope you get ...

9. Take a Marketing Lesson from the Girl Scouts
(Articles/Business Topics)

... could resist the charms, and sales pitch, of such an army?  Especially when what they were selling were great tasting cookies for only a buck a box. However, ...

10. Regulars
(Articles/Business Topics)

Try to be in a business where you have regular customers who give you repeat business. The value of a regular customer is a predictable regular income as long as you keep that customer.  ...