All The Money You'll Make

It may be a little premature to dwell on the money at this point. Think instead about the following:

• What sort of product or service will you offer?

• Who would be your customers?

• What makes you different?

• Why would they want to buy from you?

• How would your business make the world a better place?

Also, since we are on the topic of money, most entrepreneurs are overly optimistic about the amount of money they will make. Take your most pessimistic estimate, and double it for the amount of money you'll need. Assume that it takes twice as long to pay back the loan.

After you think for a while, << go back.