So you have to prepare and deliver a speech, expressing your
appreciation to one or more parties, for something they have given to
your cause or done. Perhaps you have received some kind of award, and
you are like those people at the Academy Awards night, who have to
thank all the little people that helped get you to where you are today.
Well you have come to the right place. I assume you have been scouring all over the Internet for some help, on what to say. Well let's get to it then.
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In your speech, you should work out how long you have to talk for. If you have a half
hour,
or 10 minutes. You should try to fill the time you have, and not talk
too long. If your speech becomes boring then you will lose your
audience and you will not achieve your goals.
What are your goals?
Well it will vary. Obviously you want to make someone or some
organization feel appreciated for what they have done. The more they
feel appreciated, then they will feel justified in their donation of
time and money etc. They may even be motivated to repeat their donation
in the future. The worst thing you can do is indifference. If what they
do is not appreciated, you will be likely to never see them again. And
when one person is treated that way, they can tell up to nine others.
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You need to be specific in what it is they did for you or your organization. Make a point of showing how their contribution has made a difference. Perhaps their generosity has been like the spark that has started something even bigger than they thought it would be. And be sure to give the credit to them. Share some backstory on the history of how things have been before their contribution, and how it is now, and what it will be like in the future.
If you can include some personal story at this point, how it touched people's lives, do so.
When you are up in front of an audience, you also have an agenda to promote your cause, whatever that may be. So be sure to point out that although they made a huge difference, there is still so much more to be done. If you combine the appreciation speech with a call to action, you may end up with further contributions from people in the audience. Often there are people who hold back to see how appreciative you are, and if you take them for granted or not. When they see how much you appreciate the others, it will spur them on to making a contribution themselves.
So in summary, focus on
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Who you are appreciating
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What they did
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How it made a huge difference,
including personal stories -
Talk about your cause, and what is still to be done
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End on a call to action
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When you have a speech, you need to rehearse it
several times and make adjustments. I have heard many speeches, and I
can tell which have been rehearsed and which have not. If you want to
be sincere, you need to
rehearse your appreciation speech. It comes over so much better when
you are not reading your notes, and you have the chance to look the
people in the eye when you talk from your heart. If you can rehearse it
in front of some friends to get feedback, I would do that.
Depending upon the situation, you may also want to present a gift to
the person or organization you are appreciating. Something like a
plaque which could have the logo of your organization on and the name
of the person or organization who is being appreciated.
Extra credit if you can get out a press release on the event, and maybe get a press photographer to the event. You get to promote your cause as well as the person or organization who is being appreciated.
I hope this is helpful to you.
Duncan
| Customer Appreciation The objective is the happy repeat customers. |
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